Tea has been bottled for years but not all of the bottles were created with the same intentions. Buyers are becoming more vigilant against fake “Healthy Iced Tea” beverages and are demanding real “Healthy Iced Tea” products.
Older formulas of bottled teas aren't always suitable.
Some of the older tea beverages were made more flavoursome with artificially added flavouring and/or sugar, and frequently did not involve the brewing process. As time went on, others began to see discrepancies between the label words and the actual ingredient list.
What a better formula looks like.
Starting With the Right Base
The key is to use real Brewed Tea as the base for a better formula and not flavored water. Jolie's Original can do just this, with a rich brewed tea as the base and then a variety of ingredients added to complete the taste.
Making Calories Genuinely Low
This formula is a true Low Calorie Iced Tea, with only 5 calories per can, compared to older, bottled teas which had many more calories, almost always from added sugar.
What makes this formula different from older formulas?
- Rich made tea rather than flavored water.
- Hydroxytyrosol is an olive antioxidant that occurs naturally.
- No artificial colors
- Non GMO ingredients
- In each 12 fluid ounce can: just 5 calories
- 5.05 minutes long.5 minutes and 55 seconds.
- Consumers are more likely to read the ingredients list prior to purchase
- Calorie reduction means more frequent and guilt-free enjoyment.
- The natural antioxidants provide an added, real benefit, apart from the flavour.
- More simple formulas will generally taste more authentic overall
Classic Flavor Done Properly
The Original flavor is designed to be smooth, traditional, and all too easy to fall in love with, which is why there is no need to sacrifice the taste that people have come to love for a good cup of tea.
Final Thoughts
Better bottled tea is just a snapshot of people's expectations of their daily beverages. A formula that is based on real brewed tea, honestly kept low in calories and without artificial shortcuts is the perfect example of what this category can look like when it's done right.